I Will Watch Anything Once

When Mark David Christenson started a podcast of movie discussions with luminaries from the Los Angeles comedy community, he needed a way to stand out from the crowd. First solution: quality content. That, at least, he already had covered. Second solution: cover art that would makes I Will Watch Anything Once stand out in a sea of podcasts. For that, he came to me.

Discovery is a huge problem for new podcasts, and the largest podcast directory in the world, iTunes, doesn’t make things easy with their endless rows of context-free show art tiles. For IWWAO, I combined attention grabbing imagery with bright, high-contrast colors to ensure maximum impact on listeners scrolling through show listings.

The first image is the primary show art, while the second image is customizable; Dave can drop his guests into the television set and share that image to promote each new episode.